Johannesburg, 29th of March; Researcher, Content Producer, Policy Academic and MSG Afrika’s Commercial & Stakeholder Relations Manager Sibongile Gangxa has officially joined Power FM’s on-air lineup, hosting Power Life every Sunday from 21:00 to 00:00.
A powerhouse, Sibongile holds a Bachelor’s degree in Law & Politics from Rhodes University and an honours in Public Policy and Development Management from the University of the Witwatersrand’s School of Governance. She is currently training towards a Neuro- Linguistic Programming Certification.
She is a media practitioner who has extensive experience in the public relations and media industries. Boasting a media career that spans almost 10 years, having started as a Drive time news anchor on YFM, after successfully completing the 6- month Y-Academy programme. With a two-year stint as an articles clerk at two prestigious commercial law firms, Sibongile returned to her first love, radio and went on to produce successful night-time and daytime talk radio shows at Gauteng-based radio station, Power 98.7. She spent three years as an Executive Producer, responsible for the content and execution direction the station took across programming. During her time in Programming, she was responsible for some memorable radio moments that gave POWER 98.7 a competitive edge in the talk radio space.
Her creative rigour and deep understanding of the intersectionalities at play in South Africa’s socio-economic landscape, directed her into a space where she could use these insights in the innovation and commercial environment of POWER 98.7 where she has been Commercial & Stakeholder Relations Manager since 2020. She is a proponent of humanizing radio concepts in ways that don’t only create talkability, but that do so in ways that connect brands with audiences in authentic, sincere and creative ways – ultimately shifting perspectives and action.
Sibongile is also currently in the development phase of a mental wellness software/app, Safe Space which seeks to respond to the prevalence of mental illnesses in South Africa. This was inspired by her participation in Alexander Forbes’ 2018 installment of the Benefits Barometer which was themed around the wellbeing economy, illustrating the causal link between a strained economy and the wellness of its workforce.