Facebook has launched the sixth edition of its pan-African campaign, Made by Africa, Loved by the World, ahead of Africa Day on 25 May. This year’s campaign puts African cinema in the spotlight, featuring filmmakers and actors from Nigeria and South Africa who are making an impact on the global stage.

The 2026 campaign centres on a five-part vodcast series profiling five internationally acclaimed talents. The series is hosted by two leading African podcast duos, I Said What I Said from Nigeria and Because We Said So from South Africa.

Kezia Anim-Addo, Communications Director for Africa, Middle East and Turkey at Meta, said the campaign is a continuation of the platform’s commitment to showcasing African talent.

“For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these,” she said.

The five talents featured in this year’s campaign are Kehinde Bankole, a two-time AMVCA winner from Nigeria who has performed at Shakespeare’s Globe Theatre, voiced a character in Disney’s Iwaju, and appeared in Netflix and Amazon Prime productions; Linda Mtoba, a South African actress known for Isibaya, The River and BET’s Queendom, as well as her work as a digital entrepreneur and presenter; Nomzamo Mbatha, a South African actress and TIME 100 Next honoree who serves as a UNHCR Goodwill Ambassador and World Economic Forum Young Global Leader, and who starred in Coming 2 America and Shaka iLembe; Osas Ighodaro, a two-time AMVCA Best Actress winner from Nigeria known for The Smart Money Woman and Fela and the Kalakuta Queens, and founder of Imuenyan Productions; and Tobi Bakre, a Nigerian actor recognised for Brotherhood and Prime Video’s Gangs of Lagos, and one of Nollywood’s fastest-rising leading men.

Each episode of the vodcast series explores the featured talent’s creative journey, their global reach, and how they use Facebook to build communities and connect with fans around the world.

FK Abudu and Jola Ayeye of I Said What I Said welcomed the collaboration. “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us,” they said.

Zama Marubelela and Landzy Gama of Because We Said So added that the campaign held particular meaning for them as young African content creators. “Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world,” they said.

The campaign also includes a community challenge, #ShareYourAfrica, which invites creators across lifestyle, fashion and dance to use Meta AI to celebrate African culture through Reels. The challenge encourages participants to showcase the traditions and moments shaping African identity today.

Vodcast clips will be available on the Meta Africa Facebook page, with full episodes accessible on the I Said What I Said and Because We Said So podcasts and talent profiles.