There are influencers in almost every industry these days, with the beauty industry being the most popular one among influencers. So, if you are looking for beauty tricks and tips, makeup looks tutorials and inspiration, here is a list of the five influencers that should be on your radar.
Snikiwe Mhlongo (@snimhlongo)
Snikiwe Mhlongo, also known as ‘The Mother of the Snacks’- because she calls her followers snacks- is a South African YouTuber and content creator. With a large following on Instagram and TikTok and plenty of subscribers on YouTube, Sni’s content includes Get Ready With Me (GRWM) videos and clips of her her giving beauty and fashion tips. Sni also has a collection with Imprecca called Sni Mhlongo x Imprecca. She recently won the Personalities and Influencers award at the Top 16 Youth Owned Brand Awards 2023. She is certainly a beauty influencer that should be on your radar.
Photo Credit: @_abutistar on Instagram via @snimhlongo
Bella Michelle (@onlybells_)
Bella Michelle is a YouTuber, fashion and beauty enthusiast from Burundi, East Africa now based in London. She has worked with brands such as Revlon UK, Fenty Beauty, and Beauty Blender. She often posts makeup tutorials on her YouTube channel and if you’re looking for a ‘soft-glam’ makeup tutorial or some inspiration for your next outfit, Bella is your girl. She is also known for her love of travelling and learning about the cultures of different nations, so if you don’t know where to go for your next holiday trip, check out Bella’s page on Instagram or her YouTube channel.
Photo Credit: @onlybells_
Patrick Simondac (@patrickstarrr)
Patrick Simondac, popularly known as Patrick Starrr is a Filipino-American makeup artist who gained popularity on YouTube in 2013. He is known for his gorgeous full-face beats makeup looks. He has worked with celebrities like Madeline Petsch from the teen drama Riverdale and Kim Kardashian. He also created the makeup brand One/Size because he believes that makeup is genderless and anyone can use it. His efforts on making makeup inclusive are commendable.
Photo Credit: @patrickstarrr
Jake-Jamie Ward (@jakejamie)
Beauty is not just about makeup looks and fashion, it is also about taking care of your skin. Jake-Jamie is exactly who you need for all the best skincare tips. Jake-Jamie is a British skincare and beauty influencer. He has a large number of followers on TikTok and Instagram. The British influencer is popular for his skincare tips, skincare routines, skincare product recommendations, and DIY skincare products, which are eco-friendly. Jake-Jamie is also the co-creator of the Revolution Beauty Watermelon Hydrating Face Mask and he has a skincare line with Revolution Beauty. For tips on maintaining healthy skin, Jake-Jamie is exactly who you need.
Photo Credit: @jakejamie
Monique Schreiber (@moniqueschreiber)
Monique Schreiber is a South African lifestyle and beauty influencer from Durban. Monique was diagnosed with nodulocystic acne (a severe type of acne that forms cysts and nodules) and used her platform to share her journey with her followers. Monique uses her platform on Instagram and TikTok to promote skin positivity and encourages her followers to have a healthy relationship with their skin. Her content includes her recommending and shopping for products for oily and acne-prone skin. Monique has created a safe space for people who struggle with skin issues and she is the type of influencer we need for honest and relatable content.
Photo Credit: @moniqueschreiber