After making an impressive debut as the most skin tone inclusive make up line of its time with 50 foundation shades, Fenty Beauty is finally launching in Africa on 27 May 2022, as announced by Rihanna today.

The announcement has sparked excitement throughout Africa’s beauty industry, and in particular South Africa, with fans already wishing to be Fenty ambassadors and influencers.

Beauty enthusiasts across the board expressed resounding relief as many had been waiting with bated breath for this announcement. Fellow celebrities also congratulated Rihanna on her announcement, among those being Lady Gaga.

Rihanna has come to be known for always pushing the envelope when it comes to beauty standards, with some of her other brands such as the FentyxSavage lingerie line having models of all sizes, shapes and abilities. The announcement to launch in Africa then comes as no surprise.

In true South African style, fans have also added a comedic spin to it with some making jokes about the expected chaos in crowds at the Fenty Beauty Launch which is said to be available at Edgars Stores as of 27 May 2022.

It has been some time since an international make up brand has garnered this much excitement from the public. Those already chosen as ambassadors came out in droves expressing that they are finally able to share their news after being bind by an NDA.