According to the MD of Synergy Business Events Mr Tiisetso Tau, “This collaboration seeks to address the following: to create and give a platform to brands and businesses that form part of the music and lifestyle business value chain to showcase their offerings; to create a networking environment for the aforementioned businesses amongst themselves and with corporate South Africa, SMME’s and government to explore, discuss and unlock opportunities as well as look at ways to disrupt how Joy of Jazz Music and Lifestyle Experience Expo is delivered to concert goers”.

“We are elated as the GTA because this authentic Jazz Experience event is back on our signature events calendar adding the much needed energy, zeal and enhanced reasons to explore our golden city region more. Jazz forms part of the soul and social fabric of the ‘destination Gauteng’ story and the Joy of Jazz has been our magical transmission channel and stage for this important heritage and offering.”

“We are looking forward to hosting this event, as we use events to drive increased visitation and the building of a solid events sector that creates new jobs and to sustain existing ones,” explained the excited GTA CEO Sthembiso Sthe Dlamini.

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