In 1924, Gabrielle Chanel created her first lipstick, which she considered  a “symbol of elegance”. Her avant-garde approach envisioned a global  allure, creating a style that did not compartmentalise women’s bodies  but revealed an attitude and a state of mind where colour spoke, initiating  a real dialogue between makeup and garment. 

A century later, 31 LE ROUGE reaffirms the quintessence of this creative  spirit according to CHANEL.  

Inspired by the mirrors of the legendary rue Cambon staircase, a  facetted square case houses 31 LE ROUGE, the most irresistible number  in the history of lipstick at the House. This sophisticated object,  with a 2-figure name, combines function with technical and creative  brilliance, as well as absolutely singular design and fluid style.  Transparent glass and the metallic gleam of the refillable bullet convey  the intimate gesture and aesthetics of using it. 

Revealed in 2023 with a palette of twelve shades in a satin finish, the  31 LE ROUGE collection is expanded to include 12 new matte  and luminous shades. The new creations are directly inspired  by a unique and exceptional colour heritage, from Mademoiselle’s  sophisticated apartment to the couture ateliers, via the effervescent ambiance of the 31 rue Cambon boutique. 

For this new palette, the signature 31 LE ROUGE bullet dons an elegant woven fabric motif upon which the letters of CHANEL are embossed.  With its couture look and wardrobe of timeless colours, 31 LE ROUGE  offers an incredible visual discovery and a tactile aspect: one adores how it feels on the lips, and how it handles in the fingertips.

A hydrating and comfortable formula, enriched with oil from the gardenia, a white flower cultivated by CHANEL, elevates the lips day after day:  they are plumper, smoother and firmer. An incredible concentrate  encompassing every area of House expertise, 31 LE ROUGE unites light  with a matte finish in a game of contrasts presenting a captivating  balance in the lips. Rather than reflecting light, 31 LE ROUGE absorbs it for a direct and powerful result.

Colour is mastered and expressed in its purest form.

An incredible concentrate encompassing every area of House expertise, 31 LE ROUGE unites light with a matte finish in a game of contrasts presenting a captivating balance in the lips.