The Body Shop at Cape Town’s V&A Waterfront just got a little more colorful! As part of a collaboration with award-winning local illustrator Russell Abrahams, also known as Yay_Abe, a stunning new mural has been unveiled, filling the flagship store with the vibrant essence of South African culture.

And it’s not just a one-off—this mural is part of The Body Shop’s “Art of Us” project, a series celebrating local artistry at their Workshop stores across the country.So, what’s behind this burst of colour? The Body Shop’s latest initiative goes beyond beauty, showing their commitment to making the in-store experience just as dynamic as the products they offer.

Each “Art of Us” mural is unique, a visual homage to South Africa’s cultural diversity and energy. Russell’s mural at the V&A Waterfront is one of several across South Africa, with stores in Nicolway, Cavendish Square, Canal Walk, Tyger Valley, Sandton City, Brooklyn Mall, and Gateway also joining in on the artistic revamp.The stores are all part of The Body Shop’s Workshop concept, thoughtfully designed to blend beauty and sustainability.

Picture reclaimed wood, part-recycled plastic storage crates, and decor that’s as eco-friendly as it is stylish. It’s a look and feel that resonates with The Body Shop’s eco-conscious ethos, and the art adds an authentic, local touch that makes shopping here feel like a celebration of South African identity.This project also marks an exciting chapter for The Body Shop itself. With the Auréa Group now at the helm and a renewed franchise partnership with Clicks, the brand is focused on fostering deeper connections with local communities.

The “Art of Us” murals bring this vision to life, allowing each store to showcase a piece of South Africa’s vibrant identity. So, next time you pop into The Body Shop, keep an eye out for these murals. It’s not just a shopping trip—it’s an experience that celebrates local talent, sustainable design, and the colorful spirit of South Africa.