In a stunning blend of high-speed excellence and high-fashion elegance, Lewis Hamilton has been named the new ambassador for Dior. The seven-time Formula 1 World Champion, known for his unparalleled prowess on the race track, is now taking his distinct sense of style to the world of luxury fashion. 

Hamilton and Dior designer Kim Jones launched their collaboration with a skiwear capsule that draws inspiration from Africa and utilizes sustainable materials. With a reputation for pushing boundaries and setting trends, Hamilton’s partnership with Dior marks a perfect fusion of performance and sophistication. 

Lewis Hamilton, is adding another accolade to his impressive resume as he steps into the fashion world with a guest-designed collection for Dior, set to launch in October. This collaboration showcases Hamilton’s keen eye for style and innovation, promising to deliver a collection that blends his racing edge with Dior’s timeless elegance

The F1 racer’s collection with Dior takes its inspiration from Africa and embodies both men’s dedication to sustainability. The continent holds a special place in their hearts—Jones grew up in various African countries due to his parent’s work as a hydrogeologist, while Hamilton is eager to connect more deeply with his African roots.

As reported by WWD (Women’s Wear Daily), Jones mentioned that the Dior team is collaborating with local partners in Africa, including regions like Burkina Faso, to acquire sustainable materials. In their commitment to eco-friendly fashion, Hamilton and Jones have also agreed to avoid using animal leather in their designs, showcasing their pledge to responsible and ethical fashion practices.

The sneak peeks of the collection on Instagram reveal close-ups of a sporty sneaker in vibrant orange, blue, green, and purple with striped accents and strategic Dior branding. The design features a small abstract cross decal hanging from an extra lace, a crisp white sole for contrast, and an inner sole with the same decal and distorted logo in ombre variants.

As fans eagerly await the debut, it’s clear that Hamilton’s influence will bring a fresh, dynamic perspective to the fashion scene, cementing his role not only as a sports legend but also as a trailblazer in luxury fashion. The collection, including apparel, will drop on October 17. You can shop it on dior.com and at select Dior stores. Keep an eye out—there’s no telling what else the F1 star has in store!