Cliché as it may sound, local is indeed lekker. Whether you’re searching for simple everyday wear, or statement pieces that are a bit over-the-top, there’s a local fashion brand to meet your needs and personal style.

If you’re looking to elevate your wardrobe while also supporting local entrepreneurship, here are some excellent brands to consider:

MAXHOSA AFRICA
Founded by Laduma Ngxokolo in 2010, MAXHOSA AFRICA offers stylish Xhosa-inspired knitwear suitable for different occasions.

The brand is currently at the forefront of African luxury and mass heritage fashion. Some stylish menswear customer favourites include the Maxhosa men’s long sleeve golf shirt, the men’s long sleeve zipper top, as well as the Maxhosa men’s shorts.

TSHEPO Jeans
A good pair of jeans are a must for every man’s wardrobe. And, TSHEPO jeans offers exactly that.
The bespoke denim brand was founded in 2015 by Tshepo Mohlala. It seeks to connect people from different walks of life through the stories told by each design.

As a third generation storyteller, Tshepo honours three important women in his life through every piece. For this reason, you will see the signature crown on each of the brand’s garments. A fashion fave are the Rato jeans which are versatile can easily be styled for everyday looks. The Takalani jeans have the power to elevate any ordinary look. TSHEPO jeans also has men’s tops, accessories and jackets to complete your look.

Bathu

It is often said that fresh sneakers are an important part of a man’s life. Well, the Bathu sneaker brand offers that and more. Bathu was established in 2015 and has seen impressive exponential growth since then. The sneaker brand is one which Africans can proudly affiliate
with.

Bathu’s Mesh edition is what put it on the map, and the sneaker still possesses stylish relevance even today. The Khalanga and Ndofaya 011 sneakers are the brand’s most recent drops. They complete the perfect everyday casual look.

Sir Anthony Jeans Co
Sir Anthony Jeans is a brand which was birthed from Anthony Kobane’s passion for clothing. The fashion brand is popular for its denim-styled apparel and stylish designs.

From jeans to jackets and even sweaters and accessories, this denim lifestyle brand has plenty of stylish items to add to your wardrobe and to elevate your personal style.

Boys of Soweto
Boys of Soweto is the brainchild of stylist and fashion entrepreneur, Vusimuzi Ndima. The brand exists as a love letter to township style. It looks at fashion and style from an inward point of view, and the designs are characterised by bold forms, patterns and colours.

The Boys of Soweto golf T-shirt adds a dash of elegance to any outfit, while the boiler suit and bowling inspired denim sets offer a blend of style and functionality.

David Tlale Online
It goes without saying that the David Tlale brand is an exceptional one. It was launched in 2003 by one of the country’s most passionate and talented fashion designers. It possesses a design elegance that challenges the predictable and cliché.

The brand’s garments embody craftsmanship, beauty and luxury fabrics which reflect the evolution of African heritage. In each collection, one finds African stories told in loud yet very sophisticated tones.

From the menswear section, the Zanda pants possess boldness and contemporary elegance. With winter around the corner, the Hugo Polo would be a great add to your wardrobe too.