In a world where luxury is often viewed as an exclusive realm reserved for the elite, Vika Shipalana stands as a beacon of creativity and empowerment. With a career that beautifully intersects luxury and creativity, she has redefined what it means to live a life of elegance. Inspired by the visionary Bernard Arnault and the conglomerate he built, LVMH, Vika embarked on her own journey with a dream that seemed bold yet attainable. “I was crazy enough to believe that I could achieve the same,” she says, reflecting on her early aspirations to create a luxury conglomerate.

Founding VS Luxury Group was not the straightforward path she envisioned. Initially aspiring to launch a multi-brand concept store that would showcase fashion, jewelry, and art from across the continent, Vika encountered financial challenges that forced her to rethink her strategy. “I started small, with curated ‘pop-ups’,” she shares. Though these pop-ups didn’t evolve into the store she desired, they served as the springboard for a thriving agency. When Bacardi sought a PR partner, Vika seized the opportunity, propelling her agency into the realms of marketing strategies and experiential campaigns.

Her client list reads like a luxury wishlist—Grey Goose, Jaeger-LeCoultre, Ciroc, and many more. Beyond traditional PR, Vika’s agency curates private events and travel experiences for high-net-worth individuals, crafting moments that are “effortless, classy, considered, and memorable.” The ethos of luxury she promotes transcends mere materialism; it’s about living intentionally and beautifully. “Luxury is accessible to everyone,” she insists, emphasising that it’s not solely about opulent possessions but about creating a fulfilling life enriched by art, travel, and wellness.

As a leader in the industry, Vika is passionate about uplifting women, particularly those from Africa. “I hope I am a living example of what it looks like when one decides to follow their passion and purpose,” she asserts. Her message is clear: pursuing one’s dreams requires courage and commitment. “It takes courage to go for what you want and leave the comforts of a corporate role,” she advises, reminding aspiring entrepreneurs of the necessity of community and support.

Sustainability is another cornerstone of Vika’s philosophy. She is adamant about incorporating sustainable practices into her business, recognising that women have a unique role in championing this agenda. “By nature, women are nurturers,” she notes, expressing her belief in the potential for women to lead the charge towards a more sustainable luxury landscape.

As she reflects on her journey, Vika draws inspiration from a wealth of African creatives who have successfully captured global attention. “Our time is here, and our time is now!” she exclaims, encouraging her peers to embrace their narratives and talents. Her commitment to mentorship shines through as well. “I’ve been fortunate enough to have people who believed in me,” she shares, highlighting the importance of guiding the next generation of leaders.

Vika’s personal style exudes elegance and intentionality, a testament to her belief in the power of fashion as a personal branding tool. “Looking and feeling your best gives you superpowers,” she asserts, advocating for women to dress intentionally and confidently in every aspect of life. Her journey is a vivid reminder that luxury is not just a destination but a way of living—a celebration of creativity, purpose, and authenticity.