The “ballet body” trend—characterised by a return to ultra-thin ideals—is taking hold in global fashion circles, with runways, media, and celebrity culture glamorising an increasingly slim physique. However, South Africa’s fashion industry is offering a different, more inclusive perspective that is resonating deeply with local audiences.

Here’s how South African designers, brands, and influencers are taking a stand for body diversity and challenging global beauty norms.

The Global Shift to Thinness and the Rise of the “Ballet Body”

As “thin is in” makes its way back into the mainstream, discussions around body image are shifting in the Western world.

With the fashion industry’s recent size-inclusivity reports showing an increase in ultra-thin models, the resurgence of “ballet bodies” has stirred concerns about a backslide into restrictive beauty standards. While this trend has started to impact perceptions worldwide, South Africa’s fashion scene is taking a different approach.

South African Fashion’s Dedication to Inclusivity

South African designers are intentionally creating collections that celebrate diversity, body positivity, and cultural identity. Brands like Ruff Tung, Rich Mnisi, and Munkus have embraced body inclusivity as a core value.

This commitment was clear during South African Fashion Week, where models of various sizes, skin tones, and abilities walked the runway, representing the nation’s multicultural identity. Unlike some global markets that narrowly focus on trends, South African fashion is instead pushing a narrative of representation. These designers are defying global pressures, showing that style is for everyone, and honouring the richness of South Africa’s diverse body types and cultures.

Influencers and Brands Countering the Trend

In addition to designers, South African influencers are playing a vital role in reshaping beauty ideals. Influencers like Lesego Legobane, known as Thickleeyonce, have become champions for body positivity, using their platforms to combat restrictive trends. They promote self-love and encourage followers to celebrate their natural bodies rather than striving for unrealistic beauty standards.

Local brands are also setting new standards, with inclusive lines that speak to a wide audience. Swimwear label Salt and Candy, for example, offers pieces that flatter a range of body types, empowering South African consumers to feel confident and stylish. These brands not only address a market demand but also foster a culture of body acceptance.

The Influence of Social Media on Young South Africans

While social media often amplifies global beauty standards, South African influencers are building strong online communities that celebrate diverse body types. Platforms like Instagram and TikTok offer space for inclusive content, allowing South African audiences to consume a mix of both global and local beauty narratives. This balance is critical in helping consumers, particularly young women, feel validated in a world where beauty standards are increasingly narrow.

A Unique Beauty Standard Rooted in Representation

South Africa’s commitment to inclusivity in fashion is a refreshing antidote to the “ballet body” era. By promoting diverse body types on and off the runway, South Africa is reshaping the global narrative around beauty and setting a new standard rooted in authenticity, representation, and pride. In a world that often promotes unattainable ideals, South African fashion stands as a powerful reminder that style has no size.