Balmain, the iconic luxury fashion house, is opening its inaugural South African boutique, offering a world of high fashion that’s set to captivate the fashion forward. Mark your calendars for the grand unveiling in late September 2023.

Over seven decades ago, the visionary Pierre Balmain introduced the world to his revolutionary “New French Style.” A trailblazer unafraid to defy the conventions of his era, Balmain’s audacious approach swiftly established his eponymous house as the vanguard of haute couture. His boldness bore fruit, solidifying his status as one of the designers responsible for ushering in the mid-century golden age of couture, reigniting Paris as the unrivalled epicentre of the fashion world.

Fast forward to the present, and the fearless spirit of Balmain continues to thrive under the creative stewardship of Olivier Rousteing, who took the reins in 2011. Rousteing, with unwavering dedication, has expanded upon the legacy of Pierre Balmain while forging a path that aligns with his own vision. He designs garments that are emblematic of the inclusive, powerful, and global “Balmain Army,” a collective that continues to resonate with contemporary fashion enthusiasts worldwide.

The outcome of this blend of past and present is always a Balmain creation of unparalleled distinction. Every piece presents an instantly recognizable silhouette, style, and attitude that showcases the artistry of the house’s ateliers. These creations are an ode to a rich Parisian heritage, a continuous celebration of craftsmanship that transcends time and place.

As the Balmain saga unfolds in the heart of Sandton City, prepare to be seduced by the allure of Parisian haute couture and the eternal spirit of innovation. Join the ranks of the “Balmain Army” as they embark on this journey through one of the world’s most timeless and visionary maison.