Johannesburg’s creative heartbeat will be on full display later this month when the Jazzy Joburg Market returns as part of the Standard Bank Joy of Jazz Festival. From 26–28 September 2025, the Sandton Convention Centre will be transformed into a lively cultural hub where music meets craft, artistry meets entrepreneurship, and festivalgoers can immerse themselves in the very best of the city’s creative spirit.

The Jazzy Joburg Market has become a firm favourite on the festival calendar, and this year promises to be no different. Over three days, 25 local vendors will showcase everything from handcrafted jewellery and fashion to home décor and artisanal goods, all lovingly created by Johannesburg-based entrepreneurs and artisans.

For Mantwa Chinoamadi, CEO of TMusicman and producer of the Joy of Jazz, the market is an extension of the festival’s vision:

“The Jazzy Joburg Market is more than just a shopping experience, it’s a celebration of artistry, entrepreneurship, and community. It gives festivalgoers a chance to engage with local creatives, support small businesses, and take a piece of Joburg’s creative spirit home with them.”

The market is also a reflection of Johannesburg’s role as a cultural capital. With the support of the Johannesburg Tourism Company, the initiative highlights how important SMMEs are to the city’s economy and identity.

“Joburg is the heartbeat of South Africa’s creativity, and the Jazzy Joburg Market is a beautiful extension of that energy,” says Nandipha Zonela, Board Chairperson of the Johannesburg Tourism Company. “SMMEs are the backbone of our economy, and supporting them is vital to sustaining the talent that makes Johannesburg such a dynamic cultural hub.”

What makes this market unique is its seamless integration with the internationally acclaimed Joy of Jazz Festival. While world-class musicians set the tone on stage, festivalgoers can wander through the market on Level 0 of the Convention Centre, right at the heart of the action. It’s a one-stop cultural experience—live music, vibrant shopping, delicious food, and a true celebration of Johannesburg’s energy.

For families, music lovers, and culture enthusiasts, the Jazzy Joburg Market is more than a side attraction—it’s a chance to experience Johannesburg’s creative economy in action. Whether you’re searching for a unique keepsake, supporting local entrepreneurs, or simply soaking in the festive atmosphere, this three-day showcase offers something for everyone.

As Joburg continues to position itself as Africa’s premier destination for culture and lifestyle, the Jazzy Joburg Market stands as proof that the city’s rhythm extends well beyond the stage. It’s in the crafts, the designs, the flavours, and the stories of the people who make the city what it is: bold, creative, and unforgettable.